Background

By all is known the importance of vocational training as a factor of competitiveness and job creation. However, VET systems of Euro-Southern area countries, despite having undergone reforms in recent years, still show shortcomings: poor motivation of students/families; mismatch between the training and the productive structures needs; scarce development of apprenticeship in enterprises, lack of technical knowledge and experience in organizing apprenticeship as well as shortages of skills among tutors, high rates of dropouts…

Specifically, the retail sector is one of the most detect the lack of motivation of learners and where is considered more beneficial to increase apprenticeship during the students training. The retail sector faces a serious lack of professionalism and an employee loss. The apprenticeship in the Retail sector within the Euro southern area countries demands more systematic approach, to increase the innovation though open approaches to quality, as well as the learning from the experiences of the countries, which have well developed models of the apprenticeship.